Shopping and Trendspotting in Tokyo, the Fashion Capital


Who are we?

Tokyo Fashion Tour Guide

Loic Bizel, French, 38 years old, has been working in the fashion industry in Japan for the past 13 years. He has been dealing with the Japanese fashion market "from the inside", being involved in wholesale and retail activities, as well as consulting for foreign brands and Japanese companies.

His experience and connections with the fashion distribution, together with his knowledge of the retailers will therefore help you to tackle the Japanese market in the right way. Since 2006, Lebiz Tokyo has been developing exclusive Benchmark and Trends Reports for clients from all over the world.

Lebiz Tokyo is also well-known in the fashion industry for its original concepts that were launched in 2001 : the Tokyo Fashion Tour (shopping) and (live fashion pictures from Tokyo).

Loic Bizel has also been nicknamed by the press as a "cool hunter" and a "trendspotter" ! Even though Loic prefers to describe himself as "the foreign eyes of Japanese Fashion". He is your Tokyo Fashion guide!

contact details

inquire about Tokyo Fashion Tour

the cool hunter
Loic Bizel Tokyo
Loic Bizel spots new trends in Harajuku